How hotels really fill off-peak slots

While some of us have to face the price hikes and overly-congested hotels typical of the summer holidays, having the luxury to take a break off-season can make for a huge saving. Ensuring that rooms are filled up in these quieter times isn’t easy though, and to maintain a constant stream of reservations, hoteliers must be creative. With some help from Cairn Collection, owners of a leading Edinburgh hotel, let’s look at some of the tactics used to keep the check-in desk busy during the off-peak season.

Flash sales

In this day and age, customers are meticulous when it comes to getting a good deal and we are more reluctant than ever to part with our hard-earned cash. Whilst many of us turn straight to online comparison sites, the true deal hunters also look at book direct deals using the hotel’s website. Many hoteliers choose to target months like October and November with flash sales, aware of the drop-in families visiting as the school term is well underway.

Capitalize on your location

UK cities like Newcastle, Cardiff, London and Edinburgh play host to a wide range of sporting, music and other cultural events throughout the year. Tourism faces some inevitable peaks and troughs across the calendar year, so hoteliers should incorporate any relevant events which are held throughout off peak months.

The colder climate of January might put a lot of visitors off, but The Royal Botanic Garden in Edinburgh looks just as sublime with a coating of frost on a bright morning, and you are near enough guaranteed to encounter far fewer tourists than during the busy summer months. London is known for its constant hustle and bustle but plan a trip in January and enjoy an off-peak rate, during one of the quietest months of the year in the capital. Attractions across the UK’s major cities experience a shortfall during the first month of the year, so hotels looking to increase their occupancy during these periods should factor this into their nightly rates.

 Create an experience

Some hotel owners get creative in order to help lure guests in, with more and more guests looking for an entire experience during their stay. From providing food and drink offers to offering sessions that sample the local culture, hoteliers aim to provide an immersive experience which rivals the standard overnight stay. Guests are looking more and more for ways to break from the convention on their holidays, and an off-season break can sometimes require a bit of prior planning to fill up those quieter days with activities. If a hotel can offer guests excursions to local markets and historic attractions, then they are essentially providing a further incentive for customers to book, along with the appeal of less tourist congestion.

Through these ways, hotels can enjoy consistent check-ins from travelers, all year round. Where will you be taking your holiday this year?

Sources:

https://www.tambourine.com/blog/how-one-resort-creatively-filled-rooms-off-peak/

https://www.offpeakweek.com/blogs/off-peak-skiing-why-to-avoid-skiing-in-february

https://www.loveexploring.com/news/76150/6-tips-to-book-the-best-off-season-break

https://www.pandotrip.com/top-10-things-to-see-and-do-in-edinburgh-in-winter-13661/

https://www.visitlondon.com/things-to-do/london-by-month/january





The Foodie’s Guide to Street Foods Across Asia

Exploring street food is a quintessential part of experiencing the vibrant culinary cultures of Asia. From bustling night markets to...
Read More
The Foodie’s Guide to Street Foods Across Asia

Mexican Fiesta: Spice Up Your Meals with South-of-the-Border Flavors

Mexican cuisine is known for its vibrant flavors, bold spices, and diverse array of dishes that tantalize the taste buds....
Read More
Mexican Fiesta: Spice Up Your Meals with South-of-the-Border Flavors

Cultural Festivals Celebrate Diversity and Tradition

Cultural festivals are vibrant celebrations of diversity, tradition, and heritage that bring communities together in joyful harmony. Across the globe,...
Read More
Cultural Festivals Celebrate Diversity and Tradition

Grilling and BBQ: Fired Up Flavors for Outdoor Fun

There's something undeniably satisfying about firing up the grill and cooking up delicious meals outdoors. Whether you're hosting a backyard...
Read More
Grilling and BBQ: Fired Up Flavors for Outdoor Fun

Food Tales that Tantalize the Taste Buds

Food has an incredible ability to transport us through time and space, evoking memories, cultures, and emotions with every bite....
Read More
Food Tales that Tantalize the Taste Buds

Unearthing the Secrets of Flavorful Cooking

Cooking is not just a necessity; it's an art form that allows us to create delicious and memorable meals. To...
Read More
Unearthing the Secrets of Flavorful Cooking

Savoring the World One Dish at a Time

From the bustling streets of Bangkok to the quaint cafes in Paris, every corner of the world has a unique...
Read More
Savoring the World One Dish at a Time

Food Festivals: A Tasty Journey Around the World

Food festivals are vibrant celebrations of culinary culture, bringing people together to savor the world's flavors in one place. They...
Read More
Food Festivals: A Tasty Journey Around the World

The Joys of Vegan Cooking: A Plant-Based Revolution

Vegan cooking is more than just a dietary choice; it's a lifestyle and a culinary adventure that's growing in popularity....
Read More
The Joys of Vegan Cooking: A Plant-Based Revolution

The Joyous Celebration of Oktoberfest

The world-renowned Oktoberfest is a grand celebration of Bavarian culture, beer, and camaraderie that takes place in Munich, Germany, and...
Read More
The Joyous Celebration of Oktoberfest